1096. Mastering Sales Growth and Personal Cash Flow with Yinka Ewuola

The Kelly Roach Show

Building wealth and increasing sales require more than a mindset shift -- it all comes down to strategy, energetics, and business thinking.

In this episode, Kelly Roach is joined by Yinka Ewuola to uncover the critical strategies behind cash flow mastery and financial empowerment in business. Together, they discuss the holistic approach needed to create a sustainable and thriving business that generates wealth and impact. Yinka shares actionable insights on instilling effective habits, embracing transparency, and reframing the conversation around sales and cash flow.

Key Takeaways:

• The "Cash Flow Power Hour": Yinka emphasizes the importance of daily focus on cash flow, linking financial habits to business stability.
• Sales as Service: Redefining sales as an act of love and service, fostering a mindset that views selling as essential to delivering value.
• The Fallacy of Outgrowing Cash Flow Problems: Highlighting how businesses, regardless of size, must consistently address cash flow to avoid scaling financial issues.
• Revenue vs. Profit: Exploring why revenue alone doesn’t tell the whole story and how profit and cash flow paint a clearer picture of business health.
• Courageous Leadership: Advocating for open conversations about money within teams to drive alignment and transparency.
• Entrepreneurial Poverty: Addressing the mindset shifts needed to avoid overwork and underpayment in entrepreneurial ventures.
• Cash Flow Approach: The importance of tracking not just revenue and profit but also the timing of cash inflows and outflows.
• Partnership with Accountants: How to transition from being directed by accountants to engaging in a collaborative relationship.

Timestamps:

• [00:03:15] The link between mindset and financial habits
• [00:19:24] Installing cash flow habits in business operations
• [00:20:59] Debunking the "selling without selling" myth
• [00:22:14] Addressing gender biases in sales perceptions
• [00:23:14] Avoiding cash flow issues in large and small businesses
• [00:26:12] Reframing cash as responsibility and innovation
• [00:27:47] Building wealth through strategic business practices
• [00:28:14] The pillars of a cash flow approach: Strategy, mindset, and partnership

Resources and Links

• Connect with Yinka Ewuola: LINKEDIN | INSTAGRAM

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp

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