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Positive peer pressure into positive climate action - Sam Naef founder of The Climate App - Episode 39
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On today’s episode we have Sam Naef, founder and CEO of The Climate App, a behavioural change powerhouse in the palm of your hands.
Today we’ll be getting to know Sam, his motivations, and how The Climate App can translate positive peer pressure into positive climate action.
The Climate App is creating a movement. It is very much a facilitator of change. It helps us visualise climate action, not least the way it tracks your carbon-cutting, and leverages the significant power of positive peer pressure. Sam walks us through how this type of behavioural change can collectively bring us all together in the face of the climate crisis.
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