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Dodgy K-Beauty Marketing Tactics

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Manage episode 436670408 series 2891739
内容由Lauren Lee提供。所有播客内容(包括剧集、图形和播客描述)均由 Lauren Lee 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

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EPISODE SUMMARY

  1. Glass Skin Ads
  2. Brands Covertly Infiltrating Online Communities to Advertise Products
  3. Deceptive and Unfair Marketing Claims
  4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.

  continue reading

251集单集

Artwork
icon分享
 
Manage episode 436670408 series 2891739
内容由Lauren Lee提供。所有播客内容(包括剧集、图形和播客描述)均由 Lauren Lee 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

CONNECT WITH ME

EPISODE SUMMARY

  1. Glass Skin Ads
  2. Brands Covertly Infiltrating Online Communities to Advertise Products
  3. Deceptive and Unfair Marketing Claims
  4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.

  continue reading

251集单集

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