Nicki Hay – Steering Core Projects to New Heights

The Land Pioneers Podcast

In this episode of our podcast, we sit down with Nicki Hay, the dynamic co-founder and CEO of CORE Projects, to explore her remarkable journey in the property development world. From humble beginnings to leading one of the industry’s most innovative companies, Nicki shares her experiences, challenges, and triumphs.
CORE Projects began as a small-scale venture but quickly became a powerhouse under Nicki’s leadership. She delves into the company’s strategic mergers and expansions, highlighting how these moves were instrumental in scaling the business. The journey from a modest start-up to a major industry player is a testament to the vision and tenacity of its leadership.

Key Insights from the Podcast
Nicki delves into the intricacies of the landmark project Warralily, Armstrong Creek. This project stands out for its holistic approach, blending environmental sensitivity with modern living. Critical decisions involve meticulously integrating natural elements and wildlife, ensuring a harmonious balance between development and nature—and the value of human-scented design. In discussing the team’s involvement, Nicki highlighted the importance of collaboration and innovation at every stage.

Also, Nicki shared valuable insights into the marketing strategies that have propelled CORE Projects to success—the ability to adapt to different market cycles. The use of targeted graphics and carefully crafted scripts has enhanced their branding and significantly contributed to their impressive sales achievements. These strategies, tailored to each project’s unique identity and audience, are pivotal to CORE Projects’ ongoing success story.

Nicki touched upon transformative changes in the business landscape over the years. She highlighted the evolving dynamics in the industry, particularly noting the increasing presence of talented women. In what was once a male-dominated field, there’s now a more welcoming environment for female professionals. This shift has opened doors for women to ascend to top leadership roles, including positions like CEO. Nicki’s journey as a successful female leader at CORE Projects exemplifies this positive change, reflecting a broader shift towards diversity and inclusion in the business world.

Click here to learn more about Core Projects and Nicki Hay

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