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EP 23 Reviewing crisis communications around Alaska Airlines in-flight emergency Part 2
Manage episode 399210003 series 3493271
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Join the conversation with Tom Mueller and Mark Mullen as we dissect the high-stakes world of crisis management, offering a rare glimpse into Boeing's strategic playbook during the Alaska Airlines incident. Through the lens of crisis communication experts, we unravel the complexities of swift, competing responses amidst public scrutiny and the 'fog of war' that often clouds crisis situations.
Our latest podcast episode takes you behind the scenes of Boeing's handling of the Alaska Airlines incident. We debate the timeliness and appropriateness of their response to this near-catastrophic incident. We critically analyze their decision to implement a safety stand down and the CEO's strategy of engaging with the crisis head-on. And we also discuss the tactic of leaking internal meeting content to key reporters in order to gain positive media coverage.
We also discuss Southwest Airlines' approach to crisis communication following an in-flight incident and fatality two years ago. Join us as we dissect these case studies and offer invaluable insights into the complex world of crisis communication in the aviation industry.
章节
1. EP 23 Reviewing crisis communications around Alaska Airlines in-flight emergency Part 2 (00:00:00)
2. Boeing's Communications and Crisis Response (00:00:07)
3. Crisis Communications in Aircraft Incidents (00:10:15)
4. Southwest Airlines' Rapid Crisis Communication (00:18:15)
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