Bringing YOU into Your Business – Personal Branding with Tim Riddick

The Life Boss Podcast Archives | Personal Brand Photography for Creatives in Houston, Texas - Christine Tremoulet

Tim Riddick is a wedding photographer and taco enthusiast (taconnoisseur?) from Washington, D.C. who believes in the power of positivity and personal connections in driving business.

Tim’s sense of authenticity and complete self is a key part of how he presents his business online. Instead of separating personal and professional websites, he has combined these under one roof at timriddick.com. Past clients have found him and connected with him not just for his portfolio or successful days, but for the day-to-day struggles on being a father and personal ideas he writes about on his website.

(He says he was inspired by me to bring the personal posts there thanks to the fact that I keep pointing out that we all need to stop giving Facebook all of our good content! YES!!!)

Tim’s other key point is to embrace the suck. Instead of worrying about rejection and refusing to even try, just accept that not everyone will like you or that you will not be successful immediately and keep at it. Success takes time – you can’t eat the elephant all at once – and Tim’s success comes from his positive attitude and on building real connections with people (as opposed to follower count or likes).

As a passion project, Tim also runs The Fifty, a photographic look at the state of interracial couples on the fiftieth anniversary of Loving vs. Supreme Court, the landmark case which legalized interracial marriage.

Key quotes from this episode:

It’s better to be a good person than to be right.

Content beats the algorithm. There’s not one right way to drive traffic; create authentic content and people will connect with it.

I love embracing the suck because it teaches me things I wouldn’t have learned otherwise.

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