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The Life Boss Podcast Archives | Personal Brand Photography for Creatives in Houston, Texas - Christine Tremoulet
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Episode 19 – Taking a Stand in Your Brand with Lucy Baber
Manage episode 309711346 series 3038591
内容由Christine Tremoulet提供。所有播客内容（包括剧集、图形和播客描述）均由 Christine Tremoulet 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Lucy Baber is a family photographer and self-described “art activist” in Philadelphia. In this episode, I talk with Lucy about what that social activism means to her, the risks and bravery of taking a stand in your brand and your work, and the joy and fulfillment that comes with bringing your full self to connect with your clients.
Lucy’s “100 Black Dads” project aims to showcase and highlight positive fatherhood role models among the black families in and around her community. To combat the image and stereotype of absentee fathers, Lucy used her voice and her camera to document the reality she saw in her own community – active, involved fathers – and give that a voice and a platform in the world.
In this case, Lucy’s activism is her passion. Taking a stand and making that part of your brand and message is a polarizing move, one that can alienate some while attracting others to you and your business. While there was a quiet period for Lucy before business picked back up, that perseverance has been worth it in the immensely rewarding experience of having clients want to work with YOU because of who you are completely, not just through the lens of your work and products.
Photo credit: Annmarie Kopey of Blossom-n-Bloom Photography
Key points
- People don’t know how to choose in a “murky” market; your passion gives them a reason to choose you.
- On finding your strengths and infusing those into your business: “It pays off in more ways than paying the bills.”
- Find ways to express your voice and what you stand for; find ways to use them beyond making money. “You’ve got to feed your belly and your soul”
Links:
Lucy Baber Photography
100 Black Dads
Follow Lucy Baber Photography on Facebook
@lucybaber on Instagram
100 Black Dads Project on Facebook
100 Black Dads Project on Instagram
The post Episode 19 – Taking a Stand in Your Brand with Lucy Baber appeared first on Personal Brand Photography for Creatives in Houston, Texas - Christine Tremoulet.
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