Introducing LinkedIn Famous: The Personal Branding Podcasts for CEOs and Executives
Manage episode 458967462 series 3625592
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What You’ll Learn in This Episode:
- What to Expect from the Podcast:
- Interviews with LinkedIn power users, founders, and creators.
- Deep dives into strategy, content, networking, and tools.
- Practical takeaways you can apply to your LinkedIn presence immediately.
- Who Should Listen:
- This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:
- Build a personal brand that drives demand.
- Learn the latest strategies for LinkedIn content, networking, and outreach.
- Use LinkedIn as a tool for business growth.
- This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:
- Meet Brad Zomick:
- Brad’s background as a SaaS marketer with over 12 years of experience.
- Insights from his journey leading marketing teams, achieving two exits, and consulting executives.
- The Evolution of LinkedIn:
- How LinkedIn became the go-to platform for B2B branding during the pandemic.
- The rise of LinkedIn influencers like Chris Walker and Sam Jacobs.
- Why LinkedIn is now considered the “new SEO.”
- Why LinkedIn Works:
- People influence people: The power of trust and thought leadership in buying decisions.
- Data insights:
- 52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B).
- In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine).
Key Quotes:
- “LinkedIn is the new SEO. The content is just in a different channel.”
- “People influence people. People buy from people they know and trust.”
- “Sometimes you just have to be around long enough, doing something meaningful, to get recognition.”
Stay Connected:
📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
Brad's Linkedin: https://www.linkedin.com/in/bzomick/
Spectamur website: https://spectamur.com/
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