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Setting Realistic Expectations For The ROI Of Digital Marketing

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Manage episode 311889177 series 3197581
内容由Publicize提供。所有播客内容(包括剧集、图形和播客描述)均由 Publicize 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marquis Matson is an SEO Analyst and Content Marketer for the women's clothing company Sozy. She joins us to discuss how to set realistic expectations of ROI for digital marketing. In this episode, we go over why it is better to invest resources into more long-term sustainable efforts, like SEO and growing your email list, rather than ads, how long it takes for a business to start seeing results when carrying out best practices for SEO, and common vanity metrics - why they are not as important as we think they are, and what we should be looking at.

  continue reading

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Artwork
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Manage episode 311889177 series 3197581
内容由Publicize提供。所有播客内容(包括剧集、图形和播客描述)均由 Publicize 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marquis Matson is an SEO Analyst and Content Marketer for the women's clothing company Sozy. She joins us to discuss how to set realistic expectations of ROI for digital marketing. In this episode, we go over why it is better to invest resources into more long-term sustainable efforts, like SEO and growing your email list, rather than ads, how long it takes for a business to start seeing results when carrying out best practices for SEO, and common vanity metrics - why they are not as important as we think they are, and what we should be looking at.

  continue reading

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