Episode 115 - A Serious Mistake That Almost Cost Me My Sanity

The Maeve Ferguson Podcast

I've got a story to share that takes me back to a time when I made a serious mistake in my online coaching business – one that almost drove me crazy. Today, I want to spill the beans on what happened and how it nearly cost me the success I was dreaming of. So, grab your favorite beverage and settle in for a real talk.

Alright, let's rewind a bit. Back then, my coaching business was all about high ticket offers. Sounds good, right? Well, not exactly. I realized I was missing out on connecting with so many incredible people who couldn't quite reach those high prices. Lesson learned: high ticket ONLY can be a double-edged sword.

Picture this: I, too, have been on the other side as a coaching participant. Jumping from one 10k program to another, only to find out that some didn't quite match up to what I was already teaching myself. Cold sweat, anyone? It hit me hard that there had to be a better way to bring value BEFORE people dive into your high ticket

Enter the hero of the story – micro offers. These little gems changed the game for me. They became the secret sauce to building trust with potential clients. Think about it – lower barriers, specific problem-solving, and immediate wins. It's like giving them a taste of success right from the start.

Now, let me share my Micro Offer Formula. It's not about those gimmicky, valueless trip wires. No, no. These offers are jam-packed with value, delivering on a specific promise. We're not throwing in the kitchen sink, but we're definitely stirring up desire for the next step, whether it's a mid-tier offer or diving straight into the high ticket program.

One of our fantastic clients recently woke up to a sale from her brand new micro offer. It's like having a 24/7 trust-building machine working for her. Imagine that – a machine that keeps on giving and ascending clients into her coaching program. Beautiful, isn't it?

Alright, lovely souls, here's the deal. I've got something special for you. Head over to my Instagram, and drop me a DM with the word "masterclass." Why? Because I want to invite you to a free masterclass where I spill all the secrets on creating your own converting micro offer in just three days. Trust me; it's a game-changer. Can't wait to see you there!