Stop Buying Leads: Focus On What Works With Charlie Van Derven

The Magellan Network Podcast

Hello and welcome to The Magellan Network Show! Today’s episode is another special one, featuring an online webinar I did for Social Advisors with Charlie Van Derven. In it, I discuss why financial advisors should stop relying on buying leads and instead focus on referrals and introductions to attract more clients. Many advisors rely too heavily on lead generation, missing the opportunity to build stronger, authentic connections through referrals and introductions. As an industry, we've failed to communicate our value effectively, leading people to seek help from unknown sources instead of trusted advisors. In this episode, Charlie and I discussed the following: (02:30) Why clients turn to the Internet instead of trusted advisors (06:59) Why advisors think it’s a good idea to buy leads (11:46) How to reframe client conversations for stronger referral opportunities (13:08) The three key elements to elevate your referral strategy (13:58) Why the next 60 months are crucial (24:14) The least effective COI for advisor referrals and introductions (27:13) Why the industry needs to rethink the concept of a COI (36:23) The best response when asked about your business (37:44) Two important considerations for warm market conversations (40:53) The most efficient and effective way to get more clients (43:16) How long must an advisor follow up on a prospect --- The Magellan Academy & Network The rules and tools for success in the financial services industry are about to change radically. I am going to coach you, teach you, inspire you, and train you all on your mobile device every business day. You are going to get better at business development, practice management, personal development, and your vision. Here is what you are going to get from me each month: - A 5-10 minute morning coach video each business day. - 3 training videos of 20-30 minutes each. This will be a deep dive into the four areas I mentioned above. - A live group coaching session where you and I can interact and work together. Here is what you can do each month: - Post a question to me and I will answer it. - Collaborate and associate with like-minded advisors. - Invite other great advisors into the network. Your Bottom Line: Here is the deal. I am not going to ask you for a credit card. As I said before, coaching is personality driven. You might not like my style or tactics. So with that in mind here is my offer to you. Complete the short form below. You will receive an email with detailed instructions on how to join the network for the next 14 days. I personally approve each submission so this might take a few hours or a day at the most. I will not ask for compensation of any kind during that 14 days. If after experiencing my work for 30 days you believe that I can help you, here is the deal. To remain in Magellan Network and have access to Magellan Academy, your daily investment in yourself will only be about the price of a Latte these days. One more thing, it’s a month-to-month deal. I’m not going to lock you into anything. Take action now and complete the short form below and I look forward to welcoming you personally inside the Magellan Network. ► Subscribe to our channel here: https://www.youtube.com/user/CoachJoeLukacs?sub_confirmation=1 Facebook: https://www.facebook.com/coachjoe.guru/ Instagram: https://www.instagram.com/coach_joe_guru/ LinkedIn: https://www.linkedin.com/in/coachjoelukacs/ Website: https://www.magellannetwork.net/ Soundcloud: https://soundcloud.com/themagellannetwork Twitter: https://twitter.com/CoachJoeLukacs__