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How to Build a Strong B2B Brand Strategy
Manage episode 446366861 series 3457572
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Hey everyone! Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding. Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference!
In this episode, we'll cover:
👉 Why your brand needs a solid "why" (Hint: It's not just about making money!)
👉 How to figure out who you're REALLY talking to (and why that matters BIG TIME)
👉 The lowdown on positioning and differentiation (aka, how to stand out from the crowd)
👉 Scaling your brand like a boss (with brand archetypes and good ol' fashioned documentation)
👉Why your brand needs to connect with people's emotions (and how to make that happen)
Plus, we'll share some real-world examples and stories from our own branding adventures (including the time we helped a financial group ditch the boring blue and embrace the power of purple! 💜)
But we're not stopping there! We'll also be digging into:
➡️ Brand Strategy vs. Brand Tactics: Understand the crucial difference and why strategy comes first.
➡️ Defining Brand Strategy: Learn how to identify your brand's purpose, target audience, and position in the market.
➡️ The Importance of "Why": Discover how a clear brand purpose fuels passion, resonates with your audience, and drives long-term success.
Don't miss out on this branding bonanza! Hit that subscribe button and turn on notifications so you don't miss a single episode.
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🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty
Connect With Us:
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#B2BBranding #BrandStrategy #MarketingStrategy #TheMarketingBlenderShow
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