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When and How to Hire a CMO
Manage episode 428292525 series 3457572
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Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎
In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO and how to go about it.
Key topics covered:
➡️ Signs that indicate it's time to hire a fractional CMO
➡️ The different types of fractional CMO engagements
➡️ What to expect from a fractional CMO in the first 90 days
➡️ How to choose the right fractional CMO for your business
➡️ The importance of B2B vs B2C experience in marketing leadership
➡️ Tips for getting the most out of your fractional CMO relationship
Whether you're a startup, small business, or growing enterprise, this episode provides valuable insights on leveraging fractional CMO expertise to drive revenue growth, build your brand, and create a resilient marketing strategy.
Don't miss out on this informative discussion that could transform your approach to marketing leadership!
Subscribe for more expert marketing insights and join us for our monthly live Q&A sessions!
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🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty
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