Leading Through Change: Episode 6 – Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

The Marketing Cloudcast

内容由Salesforce提供。所有播客内容（包括剧集、图形和播客描述）均由 Salesforce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

4+ y ago 38:45

MP3•单集首页

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 (2+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function?

In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing.

Resource:
Social Studio 90 day free trial: sfdc.co/social90days
Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square

123集单集