S1E03 : “Leading with Purpose”, with Annette Brüls, CEO of Medela

The Marketing Consultation

Are you interested in learning about the fascinating insights shared by Annette Brüls, the CEO of Medela, on the future of the medtech industry and the importance of having a clear vision and a strong culture that supports diversity and inclusion?

In this inspiring podcast episode, Annette shares her valuable experience of over 30 years in the medtech industry, and how Medela has become a unique company relying on a diversified business model with a clear focus on innovation. With a broad portfolio and a B2C-to-B2B dynamic, Medela is the number one breast pump brand and the leading company in vacuum technology .

In our conversation, Annette describes her approach in defining a strong culture for Medela and how customers come first in all key business decisions. She also emphasizes the importance of supporting working mothers and babies, particularly in the workplace and provides advice to young mothers and their managers/leaders on how to make the transition back to work as smooth and successful as possible.

With the use of AI, patient engagement, and big data, the industry is expected to experience significant changes, resulting in more efficient systems, better outcomes, and lower costs. Annette discusses the future of the medtech industry and how Medela is committed to staying ahead of the curve in technological advancements and innovation, which makes the company extremely creative and innovative in its go-to-market strategies.

Lastly, Annette shares about her own leadership journey and how she has been balancing her very successful career with being a mum of two boys.

If you are interested in learning more about the inspiring insights shared by Annette Brüls, the CEO of Medela, listen to this podcast episode today!

Please do not hesitate to share your feedback with us on our LinkedIn or Instagram pages and to give us a rating on Apple Podcast or Spotify. This is very important to help us grow The Marketing Consultation community...