Welcome to The Marketing Education Podcast. I am Business and Law professor Shaun Patterson and I love marketing. In this podcast series, I am focused on bringing you a deep dive into marketing education. We will, of course, start with the fundamentals and then branch off into an array of interesting topics areas such as digital marketing, public relations, market-based management, Brand management and so much more. In this world of tips and tricks, I feel like we have gotten away from what is most important, the customer and the story. So strap in, and let's get learning.