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内容由Supermetrics提供。所有播客内容（包括剧集、图形和播客描述）均由 Supermetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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Inside media measurement at Google: Balancing brand, performance and AI
Manage episode 460121589 series 2824610
内容由Supermetrics提供。所有播客内容（包括剧集、图形和播客描述）均由 Supermetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.
Key topics include:
- How Google balances brand and performance marketing.
- Tools and metrics Google uses to measure media impact.
- The future of creative testing and AI-driven marketing strategies.
Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach!
84集单集
分享
Manage episode 460121589 series 2824610
内容由Supermetrics提供。所有播客内容（包括剧集、图形和播客描述）均由 Supermetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.
Key topics include:
- How Google balances brand and performance marketing.
- Tools and metrics Google uses to measure media impact.
- The future of creative testing and AI-driven marketing strategies.
Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach!
84集单集
所有剧集
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Player FM -播客应用
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使用Player FM应用程序离线！
