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Manscaped's edgy marketing: How data & analytics drive risk and reward

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Manage episode 430624005 series 2824610
内容由Supermetrics提供。所有播客内容(包括剧集、图形和播客描述)均由 Supermetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

  • Lanny Chiu, VP of Analytics, Manscaped
  • Cory Cinelli, Senior Business Analyst, Manscaped
  • Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

  • How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.

  • How Manscaped A/B tests everything, to find what resonates with customers.

  • Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.

  • How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

  continue reading

79集单集

Artwork
icon分享
 
Manage episode 430624005 series 2824610
内容由Supermetrics提供。所有播客内容(包括剧集、图形和播客描述)均由 Supermetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

  • Lanny Chiu, VP of Analytics, Manscaped
  • Cory Cinelli, Senior Business Analyst, Manscaped
  • Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

  • How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.

  • How Manscaped A/B tests everything, to find what resonates with customers.

  • Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.

  • How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

  continue reading

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