Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Daniel Murray提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Murray 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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270 - How to Monetize a Podcast, with George Macdonald
Manage episode 429624825 series 2803920
内容由Daniel Murray提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Murray 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Anyone can start a podcast. But not anyone can monetize one.
I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?
Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.
Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.
00:01:53 - Creating High-Performance Podcasts for Partnerships
00:06:16 - UK Sees Massive Growth in Podcast Consumption
00:09:51 - Brands Utilizing Podcasts for Advertising
00:15:46 - Podcasting Boosts Client Consideration and Awareness
00:17:42 - Promote Podcasts Across Various Channels
00:22:30 - Podcast Talent: Engaging and Relatable
00:24:36 - Balancing Ads and Content in Podcasts
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Follow George:
LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk
Podcast: https://www.thehighperformancepodcast.com/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
422集单集
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Manage episode 429624825 series 2803920
内容由Daniel Murray提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Murray 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Anyone can start a podcast. But not anyone can monetize one.
I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?
Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.
Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.
00:01:53 - Creating High-Performance Podcasts for Partnerships
00:06:16 - UK Sees Massive Growth in Podcast Consumption
00:09:51 - Brands Utilizing Podcasts for Advertising
00:15:46 - Podcasting Boosts Client Consideration and Awareness
00:17:42 - Promote Podcasts Across Various Channels
00:22:30 - Podcast Talent: Engaging and Relatable
00:24:36 - Balancing Ads and Content in Podcasts
00:27:40 - Qualities for Successful Podcast Partnerships
00:30:55 - Questions to Ask Before Podcast Sponsorship
00:32:25 - Podcasting: The Best Medium Out
Follow George:
LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk
Podcast: https://www.thehighperformancepodcast.com/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
422集单集
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使用Player FM应用程序离线！
使用Player FM应用程序离线！
