Direct Mail... The Untapped Marketing Secret | Maxximillian Seijo | MMP #031

The Marketing Misfits

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results.
From abandoned cart recovery to hyper-targeted campaigns, they cover strategies that turn mail into a high-performing marketing channel. Whether you’re an e-commerce seller or local business owner, you’ll learn how direct mail can cut through digital noise and reach your customers in ways email and social media just can’t.
This episode is brought to you by:
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Timestamps
00:00 Intro
03:57 Kevin’s Marketing Journey
06:27 Meet Maximilian Seijo
07:02 Direct Mail Strategies
30:02 Mail vs. Email Marketing
33:44 Engagement Tips & Tricks
39:45 Direct Mail Best Practices
44:34 Using Lists & Data
53:48 Final Thoughts & Wrap-Up
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.
Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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章节

1. Introduction to Direct Mail Marketing (00:00:00)

2. Meet the Guest: Maximilian Sejo from Postcard Mania (00:00:29)

3. Best Practices for Direct Mail Campaigns (00:02:56)

4. The Evolution of Direct Mail Marketing (00:07:04)

5. Combining Direct Mail with Digital Strategies (00:17:41)

6. Overcoming Misconceptions about Direct Mail (00:39:49)

7. Conclusion and Key Takeaways (00:57:59)