The Art of Pissing People Off - Hypnosis, Masterminds & Finding Passion | Michael Lovitch | Marketing Misfits Podcast #07

The Marketing Misfits

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies.

Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) that ended up with annual revenues of $50 million dollars before he sold out his stake. Now, he is the co-founder of the Baby Bathwater Institute, a community that helps bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships.

Timestamps

0:00 Intro

0:30 Kevin & Norm Updates

8:56 Welcome Michael

12:47 Starting Fresh

16:49 Making 50 Million a Year

21:50 Making A Unique Mastermind

26:43 Finding Misfits

32:40 Sleazy Marketers

35:22 Hypnosis

45:19 Pissing People Off

49:13 Taking a Stance

54:40 Decision Making Course

1:00:09 Knowing Your Strengths

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Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.

This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!