))
Michel Hogan - Brand Counsel: Unheroic Work, Toxic Delight, Weaponized Values and the Myth of Wow
Manage episode 322371703 series 2800079
内容由The Matt Sodnicar Podcast and Matt Sodnicar提供。所有播客内容（包括剧集、图形和播客描述）均由 The Matt Sodnicar Podcast and Matt Sodnicar 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Michel Hogan, Brand Counsel, and author of "The Unheroic Work" generously teaches a masterclass on branding, marketing, values, integrity.
We cover the myth of excellence, the difference between expectations and experiences, lessons from her book and why she wrote it, not starting with Why, values misused as a promotional tool, and how values can flip and become a liability.
I'm on my second reading of her book, I've shared it with many, and if you're anywhere near your customer and their experience, you need to read it.
"You are the promises you keep."
★ Support this podcast on Patreon ★138集单集
分享
