Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Tyson Mutrux and Jim Hacking提供。所有播客内容（包括剧集、图形和播客描述）均由 Tyson Mutrux and Jim Hacking 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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The Best Marketing Strategy for Lawyers: Unlocking the Power of YouTube with Jeff Hampton
Manage episode 442983912 series 2815124
内容由Tyson Mutrux and Jim Hacking提供。所有播客内容（包括剧集、图形和播客描述）均由 Tyson Mutrux and Jim Hacking 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Watch the YouTube version of this episode HERE
Are you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.
Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.
Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.
Take a listen to learn more about leveraging Youtube as an attorney.
02:10 Why YouTube?
04:06 Tracking Leads from YouTube
06:25 Engaging Video Content
07:52 Video Optimization Strategies
09:02 Building Authority through YouTube
13:16 Narrow vs. Broad Content Strategy
14:21 Personal Branding vs. Firm Branding
17:36 Shorts vs. Long-form Videos
24:42 Mistakes in Video Content
Jeff’s Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.
Tyson’s Tip: Use ChatGPT for organizing data and creating tables effectively.
Connect with Jeff:
Tune in to today’s episode and checkout the full show notes here.
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Manage episode 442983912 series 2815124
内容由Tyson Mutrux and Jim Hacking提供。所有播客内容（包括剧集、图形和播客描述）均由 Tyson Mutrux and Jim Hacking 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Watch the YouTube version of this episode HERE
Are you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.
Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.
Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.
Take a listen to learn more about leveraging Youtube as an attorney.
02:10 Why YouTube?
04:06 Tracking Leads from YouTube
06:25 Engaging Video Content
07:52 Video Optimization Strategies
09:02 Building Authority through YouTube
13:16 Narrow vs. Broad Content Strategy
14:21 Personal Branding vs. Firm Branding
17:36 Shorts vs. Long-form Videos
24:42 Mistakes in Video Content
Jeff’s Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.
Tyson’s Tip: Use ChatGPT for organizing data and creating tables effectively.
Connect with Jeff:
Tune in to today’s episode and checkout the full show notes here.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
