Episode 9: 2019 Marketing Channels for Membership Sites

The MemberScore Podcast

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the first podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down our first 5 channels:

1. Organic Search Traffic
2. The Big 6 Social Channels
3. Content Marketing
4. Referrals
5. Paid Advertising

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

1. https://blog.bufferapp.com/how-to-use-pinterest
2. https://blog.bufferapp.com/facebook-ads-guide
3. https://meetedgar.com/
4. https://coschedule.com/
5. https://buffer.com
6. https://postpromoterpro.com/
7. https://onlinedrea.com/free/