The Secrets of Apex Client Care

The Mike Ames Recruitment Show

Client care is one of those topics very much misunderstood by some recruiters. It is NOT the act of getting vacancies off clients. The actual definition is the opposite – client care is what you do with clients when they have no vacancies for you. Research around client care overwhelmingly points to many clients not being happy with the attention they get from their suppliers. This breeds a thing called “perceived indifference” (you do care but your clients think you don’t because of your actions). In turn, perceived indifference often leads to clients giving vacancies to other agencies leaving you out of pocket. In this episode of the hashtag#MARShow we’ll be explaining what real client care consists of, if you want to be your client’s natural first choice agency. This is called Apex Client Care and it’s how I made most of my money in recruitment. We’ll explore the following: - 💥 The research around this fascinating topic. 💥 How to grade your clients. 💥 How you build strong business relationships. 💥 How to get more vacancies than your competition. 💥 How to make sure your team are properly looking after their clients. 💥 How to get more exclusive or retained work from existing clients. 💥 How to move up the chain and get bigger roles from them. A lot to cover but then again, it’s a very important part of your business. I’ll leave you with this. My first business went from zero to £5m turnover in 5 years. In the next 5 years we went from £5m to £40m. That growth was down to Strategic BD combined with Apex Client Care. Can you afford to miss this one?

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