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"Ring in the New: 2024 Innovation Essentials for CMOs”
Manage episode 388926803 series 2972420
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Episode 79: Welcome to 2024 planning season.
How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?
If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes.
Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth marketing, events and content marketing for Blackbaud. Alex Withers brings decades of tech and sports industry marketing and sales leadership roles at Pepsi, LexisNexis, and TriMark Digital.
You will learn:
🎶 The "two deep" dynamic every marketer needs to include in their 2024 strategy.
🎶 Three board-level priorities you need to factor into your growth plans.
🎶 How companies conduct "takedown exercises” to mitigate competition.
🎶 The power of Pareto to drive smart marketing investments.
Don’t miss this lively recap of our 7th CMOs Leading Innovation Conference in Nashville.
Join our 2024 “know ahead” show and retreat list now—register at themindfulmarketer.com.
Happy Holidays and thank you for being a loyal listener. Get ready for a great 2024 show season!
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