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Where the gap is in mobile loyalty

 
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Manage episode 164425569 series 1295537
内容由Rob Woodbridge提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob Woodbridge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Where the gap is in mobile loyalty

It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.

  continue reading

440集单集

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Manage episode 164425569 series 1295537
内容由Rob Woodbridge提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob Woodbridge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Where the gap is in mobile loyalty

It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.

  continue reading

440集单集

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