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A Vision into the Funeral Industry 🔭
Manage episode 424263935 series 3476589
内容由The Mortuary Show提供。所有播客内容（包括剧集、图形和播客描述）均由 The Mortuary Show 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What are the most important things we can do to keep our industry alive? Adapt, get involved, focus on the benefits family receive, use positive press. Tom Parmalee of Funeral Vision knows the ins & outs and all the future trends we are nearly approaching. Listen up funeral home owners & directors!
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Mortuary Marketing
Elevate your funeral home’s online presence.
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Email: conor@mortuary-marketing.com
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Show Notes:
(07:45) – The most interesting funeral press story ever.
(15:32) – Debating whether funeral prices should be mandatory for a website.
(21:06) – Community involvement is not dead (and probably never will be).
(32:08) – Talk to a family about how they personally benefit.
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Takeaways
- Funeral Vision provides news and information to the funeral profession, helping professionals stay informed and connected.
- Sharing stories and information is crucial for the growth and improvement of the funeral industry.
- Transparency in pricing can benefit both funeral homes and families, but there are challenges and debates surrounding its implementation.
- Negative press coverage can unfairly portray the funeral industry, and it is important to counteract these perceptions by promoting the positive aspects of the profession. Active community involvement and promotion are essential for funeral homes to build trust and attract clients.
- Live streaming can be a valuable touchpoint for showcasing the care and service provided by funeral homes.
- Sharing personal stories and testimonials can resonate with potential clients and demonstrate the benefits of funeral services.
- Writing should focus on emotional connection and highlight the benefits of funeral services rather than just features.
- The Funeral Vision job board aims to address the staffing crisis in the funeral profession.
- Providing value and building an audience are key to long-term success in the funeral industry.
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