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594 More YouTube Promotion Results, Be Careful About Displaying to All Countries

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Manage episode 398078113 series 2148760
内容由MichaelBrandvoldMarketing提供。所有播客内容(包括剧集、图形和播客描述)均由 MichaelBrandvoldMarketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
#bandsintown #musicbizweeklypodcast #musicmarketing #musicbiz #musicmarketingtips #hypebot #bandsintown #bandzoogle #discmakers #threads #threadsapp Episode 594: We revisit YouTube Promotion this week as we have more test results to review. The new test didn’t restrict countries or language and the results show greatly reduced cost per play and subscriber, but… there are some possible concerns because the countries that played the video were Pakistan, Iraq and other Middle Eastern countries. Countries that typically do not view the videos. Are these legit plays and subscribers? Will this potentially mess organic traffic? More questions need to answered. Plus there is definitely some confusing messaging coming from Google Ads, including rejecting a promotion for being click bait, after the promotion had successfully run. Download Jay Gilbert’s Release Planner. - https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists. - https://bit.ly/3ue9X0m Our Sponsors: • Visit Bandzoogle.com to try it free for 30 days, and use the promo code “musicbizweekly” to get 15% off the first year of any subscription. • Get free shipping on CD orders of 100+ from DiscMakers.com with code FREEBIZ (up to a $150 value!). • Join the Bandsintown Artist Community to discuss each episode, bandsintown.musicbizweeklypodcast.com • Visit Hypebot for music business news and insights. www.Hypebot.com • Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com Listen to the Music Biz Weekly on Apple iTunes, Spotify, Pandora, iHeartRadio, Spreaker, Stitcher, Tune-in, Soundcloud, AudioMack, Google Play: http://smarturl.it/musicbiz Follow Michael on Twitter: http://www.twitter.com/michaelsb Follow Jay on Twitter: http://www.twitter.com/labellogic1 Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for BIOHAZARD, Foghat, W.A.S.P. KISS, ACCEPT, SOiL, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: jay@jaygilbertconsulting.com Website: http://www.jaygilbertconsulting.com
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414集单集

Artwork
icon分享
 
Manage episode 398078113 series 2148760
内容由MichaelBrandvoldMarketing提供。所有播客内容(包括剧集、图形和播客描述)均由 MichaelBrandvoldMarketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
#bandsintown #musicbizweeklypodcast #musicmarketing #musicbiz #musicmarketingtips #hypebot #bandsintown #bandzoogle #discmakers #threads #threadsapp Episode 594: We revisit YouTube Promotion this week as we have more test results to review. The new test didn’t restrict countries or language and the results show greatly reduced cost per play and subscriber, but… there are some possible concerns because the countries that played the video were Pakistan, Iraq and other Middle Eastern countries. Countries that typically do not view the videos. Are these legit plays and subscribers? Will this potentially mess organic traffic? More questions need to answered. Plus there is definitely some confusing messaging coming from Google Ads, including rejecting a promotion for being click bait, after the promotion had successfully run. Download Jay Gilbert’s Release Planner. - https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists. - https://bit.ly/3ue9X0m Our Sponsors: • Visit Bandzoogle.com to try it free for 30 days, and use the promo code “musicbizweekly” to get 15% off the first year of any subscription. • Get free shipping on CD orders of 100+ from DiscMakers.com with code FREEBIZ (up to a $150 value!). • Join the Bandsintown Artist Community to discuss each episode, bandsintown.musicbizweeklypodcast.com • Visit Hypebot for music business news and insights. www.Hypebot.com • Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com Listen to the Music Biz Weekly on Apple iTunes, Spotify, Pandora, iHeartRadio, Spreaker, Stitcher, Tune-in, Soundcloud, AudioMack, Google Play: http://smarturl.it/musicbiz Follow Michael on Twitter: http://www.twitter.com/michaelsb Follow Jay on Twitter: http://www.twitter.com/labellogic1 Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for BIOHAZARD, Foghat, W.A.S.P. KISS, ACCEPT, SOiL, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: jay@jaygilbertconsulting.com Website: http://www.jaygilbertconsulting.com
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