Local Love: How Intention and Purpose Built a Beloved City Favorite

The NEXT BIG THING with Keith D. Terry

In this heartwarming episode, we dive into the inspiring journey of Mr. Clarence Weaver, an Evanston stalwart whose vision transformed a community. Amidst the global pandemic, a beacon of hope emerged on the streets of Evanston, IL. Clarence, alongside Wendy, turned a period of worldwide despair into an opportunity for connection and sustenance, bringing to life the C&W Market and Ice Cream Parlor.

Evanston, a city nestled in Cook County and caressed by the waves of Lake Michigan, stands 13 miles from the bustling heart of Chicago. It's a melting pot of 75,544 souls, each contributing to the tapestry of the 14th most populous city in Illinois. With a median household income of $87,340, the city thrives, yet remains touched by the 4.2% of families living in the shadow of poverty.

As we explore the city's median age of 37, we find a vibrant community where youthfulness and wisdom blend seamlessly. It's here, in this diverse and dynamic city, that Clarence and Wendy have dedicated themselves to nurturing the growth of C&W’s Market. They offer more than just treats and groceries; they provide a gathering place that embodies the spirit of Evanston.

Join us as we celebrate the story of C&W's Market and Ice Cream Parlor, a symbol of resilience and the power of community-focused entrepreneurship. Listen to the voices of Evanstonians who have found more than a marketplace, but a home, within the walls of Clarence and Wendy's labor of love.

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Keith D. Terry and JJaed Productions, LLC produced this episode. www.jjaedproductions.com
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