Ep. 37 Unlock Real Estate Marketing Secrets with Jason: Optimize ROI & Dominate the Market!

The Next Deal Podcast

Welcome to our latest episode where we dive deep into the world of real estate marketing with industry veterans Justin and Jason. Whether you're a seasoned investor or just starting out, this video is packed with valuable insights that can help you optimize your marketing strategies and maximize ROI.
**Key Highlights:**
- **00:10** | Justin kicks off the session with an enthusiastic welcome.
- **01:03** | Jason shares his journey on how he got started in real estate.
- **08:05** | Discover why creative testing is crucial for successful marketing campaigns.
- **10:08** | Learn how to optimize your marketing spend for better returns.
- **11:41** | Jason discusses the importance of cost per lead and ROI.
- **12:00** | High ROI strategies from Jason's Utah-based company.
- **16:38** | Training tips for understanding cost per buy and response rates.
- **21:49** | The significance of understanding the current market and seasonality.
- **23:35** | How to maintain momentum through market cycles.
- **35:09** | An easy explanation of how Investor Machine can help your business.
- **38:10** | Tips for better creative and list management.
- **42:52** | Direct mail call flow hacks to improve your response rates.
**Topics Covered:**
- Real Estate Marketing Strategies
- Cost Per Lead Optimization
- ROI in Real Estate
- Creative Testing in Marketing
- Market Analysis and Seasonality
- Effective Direct Mail Campaigns
- Investor Machine Overview
**Resources Mentioned:**
- [Investor Machine] (https://theinvestormachine.com)
- [Ballpoint Marketing] (https://theinvestormachine.com/bpm)
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#RealEstate #Marketing #InvestorMachine #RealEstateInvesting #ROI #CostPerLead #DirectMail #CreativeTesting #MarketAnalysis
1. 00:46 🗣️
Justin introduces Jason and praises his data-driven approach
2. 01:39 📚
Jason mentions the influence of the book How to Win Friends and Influence People
3. 06:46 🏡
Jason discusses evolving real estate strategies and motivated stack lists
4. 07:21 📊
Analyzing market data to optimize investor targeting
5. 10:36 💡
Jason explains response rates and cost per lead optimization
6. 12:10 🔄
Jason rephrases a key point for clarity
7. 16:25 📉
Importance of understanding market conditions and leveraging opportunities
8. 20:35 🕰️
Justin on timing strategies for marketing activities
9. 23:02 🌊
Navigating market cycles and maintaining marketing momentum
10. 35:09 📋
Explaining Investor Machine's role in simplifying marketing
11. 37:14 ☎️
Tracking and scoring phone call responses
12. 42:52 📞
Jason shares direct mail call flow hacks
13. 45:26 📈
Vince talks about targeting investors for overflow call handling
14. 47:02 🌐
How to reach out to Investor Machine for collaboration
15. 47:34 👍
Justin wraps up the conversation with final thoughts