Your Ideal Customer

The Ninja Selling Podcast

Matt and Garrett kick off today’s discussion by reflecting on the personal satisfaction derived from completing DIY projects, such as Garrett's kitchen remodel, and use that as a springboard into their examination of the art of connecting with ideal clients. By utilizing compelling fishing analogies, they make the intricate process of client segmentation and engagement both understandable and engaging, offering listeners actionable advice on targeting and communicating effectively to foster business growth.

As the episode unfolds, it delves deeper into practical strategies for real estate professionals, emphasizing the importance of narrowing focus and customizing communication to meet the specific needs of different market segments. Our hosts share some personal stories that underline the necessity of authenticity and trust in building robust professional networks, and they share techniques to maintain frequent and meaningful interactions, ensuring a steady growth in client relationships. Finally, they reiterate the transformative impact of genuine interest in others, which not only enriches professional interactions but also paves the way for substantial and lasting business relationships. Join Matt and Garrett as they explore the essence of mastering client interactions and enhancing personal productivity within the real estate sector.

Many more treasures can be found by joining the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.

Episode Highlights:

• Celebrating small victories

• Strategies to identify, and effectively communicate with, ideal customers

• Focusing client interactions to improve the efficacy of business networks

• Customer engagement techniques and tailoring them to different market segments

• Anecdotes regarding genuine interactions and trust-building within professional networks

• Keeping communication with clients frequent and meaningful

• The power of genuine interest in others for building enduring professional relationships

Quotes:

"If you're sitting there thinking, “Gosh, I'm not getting the deals that I want,” well, then we need to fish in a different part of the ocean."

"You're trying to fish the entire ocean...you are spread so thin across this entire area that you can't be effective at all."

"In the San Francisco Bay, we can go fishing for shark, bass, sturgeon...they're all interested in different bait."

"If it's feeling forced or uncomfortable, if you can feel that it's forced on their end, it's probably your energy."

"The most interesting man in the room is the one that is most interested in everyone else."

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Ninja Selling by Larry Kendall