Visit Sacramento's Mike Testa Talks Transformation

The Non Profit Podcast Network

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Ever wondered how a city's economy thrives on tourism? Imagine if your backyard festival could generate millions of dollars and thousands of jobs. That's exactly what Mike Testa, the CEO of Visit Sacramento, brings to light in our chat about the city's diverse attractions and events. Coverig topics like the annual Aftershock music festival and Sacramento's farm-to-fork claim, you'll see how these unique experiences are shaping Sacramento into a destination that's increasingly hard to resist.Looking deeper at the importance of events for city growth, Mike shares the literal values of events. From pulsating sports and music festivals to educational conventions, these happenings don't just boost the economy but also put Sacramento on the global map. He shares his insights on the criticality of education and research, and the role of entrepreneurship and venture capital in drawing businesses and top talent to the city. Explore the dynamic city of Sacramento and its events and understand how tourism is a key indicator of its thriving economy. To learn more about tourism and events in the city, check out the website www.visitsacramento.com