))
Building Community and the Power of Honest Reviews with Emma Chozick from ThingTesting
Manage episode 366651865 series 3446717
内容由Kait Stephens提供。所有播客内容（包括剧集、图形和播客描述）均由 Kait Stephens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we meet Emma Chozick, Head of Community and Curation at Thingtesting.
Thingtesting is a consumer product discovery and review website, i.e Yelp for CPG.
Emma highlights the importance of engaging with your brand’s community and establishing connections.
Topics covered
- The importance of identifying who the consumers and stakeholders are
- How the Thingtesting community is engaged and utilized by the company.
- What are brands doing right when it comes to being omnichannel?
Takeaways
- It’s important for consumers to feel heard by brands and connected to them in a genuine way.
- Conversation and communication is vital! Create one with your customers who spend the most time on your platform and get their insight on different things you (as a brand) want to try.
- Successful brands meet their customers where they are whether that be on TikTok or any other platform. This creates visibility and also gives the brand exposure to other potential customers.
- Being self-aware and knowing when something is not working; don’t waste any more time on it.
- Any mistake is reversible when working on an online platform. Be confident in your choices.
Please let us know your thoughts about the episode!
Where to find Emma Chozick:
Linkedin: https://www.linkedin.com/in/emmachozick/
Website: https://thingtesting.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
59集单集
分享
