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Player FM -播客应用
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with Kolsquare CEO Quentin Bordage
Manage episode 388051038 series 2077466
内容由Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer提供。所有播客内容（包括剧集、图形和播客描述）均由 Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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71集单集
with Kolsquare CEO Quentin Bordage
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
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Manage episode 388051038 series 2077466
内容由Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer提供。所有播客内容（包括剧集、图形和播客描述）均由 Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.
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71集单集
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类似 The OMR Podcast International – Go inside the minds of the biggest names in digital and tech 的节目
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
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