ChatGPT Is Converting Our Leads Into Loans - Here's How

The Originators Guide

Timdavisonline (00:00.0)

All right. It's Tim here. Glad that you are listening and appreciate all the listeners to the podcast. Listen, today I want to talk with you about maybe how you're using chat GPT, but more importantly, one of the ways that we're using chat GPT right now and having some good success. So I'm going go back in time. Many, many years ago, I went to a conference and one of the speakers at the conference talked about the power of disk personality reports. And if you're ever around me for any length of time at all, you'll know that I exclusively use disk in hiring.

Timdavisonline (00:30.018)

team building, my coaching practice. It really is the center of everything. I see too many people believe that someone's capable of this or that when maybe they're not, right? Or maybe they're a hidden gem and you don't know how much time to invest into them. The disc report to me is everything. Well, in my origination career, I began to use the disc report to identify others, whether it was real estate agents, consumers, and I started to adjust my selling style to what I believed would be

Timdavisonline (00:59.692)

their preferred way of receiving, right? So D's want really sharp, to the point stuff. I's want more of a relational. S's you need to be more calm with and give them choices. And C's, they're to be very analytical. So I kind of played a game of like when I would go networking or talking to people or get a customer on the phone, could I identify their personality style and then adjust my selling style to how they would best receive it. And so I think I did pretty good over the years on that.

Timdavisonline (01:29.344)

Most recently with ChatGPT, we've had people that have ghosted us. I'm sure that's never happened to you guys, but occasionally it does happen. And my partner was thinking one day, you know, can't get this guy back on the phone, this customer, and he's going to miss out. Like, I need to know, like, do you want to go forward or you not? Either way is fine, but I just need to get it off my plate. So she went to ChatGPT and she assumed the guy was like a high D personality. Meaning they just want...

Timdavisonline (01:57.858)

Bottom line, straight into the point. So she said, hey, chat GPT, can you write me a follow up email to this client in the style of a high D personality, asking them if they want to continue the mortgage application or not? And sure enough, boom, chat GPT spit it out. And it was very direct and it was bullet pointed and it was to the point. So she tested it. She sent it to the customer. Within 10 minutes, the customer replied, said, please lock in my loan. Let me know what's next.

Timdavisonline (02:27.99)

And at that point we realized we were onto something with ChatGBT. We can get ChatGBT to talk in the preferred receiving style of the reader. So if I want copy written to high Ds, I ask it to. If I want copies written to high I's, I ask it to. And so we've been playing around with that and having a lot of success. So I just want to throw that tip out there to you. Cause here's what I know. Somebody in your city is going to get a mortgage today. I don't know if they're going to get that mortgage from you. I sure hope they do, but that's your job. Make sure you're known.

Timdavisonline (03:12.032)

Call somebody, ask them for that referral, lock that loan in. And if you need coaching, it's only $1 for coaching sessions. One buck. Can't beat it. Theoriginatorsguide.com. Click on coaching, check out the special. Keep listening. Appreciate all you guys. Have an awesome day. See you soon. Bye.