))
Casting A Wider Net For P2P Growth with the American Diabetes Association’s Megan Gavin
Manage episode 448709220 series 3480903
内容由TruStory FM提供。所有播客内容（包括剧集、图形和播客描述）均由 TruStory FM 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As many P2P programs strive to expand, organizations often grapple with a core question: should they focus resources on deepening engagement with current supporters or invest in acquiring new ones?
The answer isn’t always one strategy over the other—it’s important to consider your mission’s scope. For causes that directly impact millions, investing in participant acquisition can also help drive broader awareness and connect more people to essential services and support. For missions affecting a smaller community, creating deeper connections and boosting engagement may be more effective.
In today’s episode, Marcie Maxwell sits down with industry veteran Megan Gavin, Vice President of Field Campaign and Community Initiatives at the American Diabetes Association. They dive into how her team developed a strategic plan to drive exponential growth for their flagship P2P event, Step Out Walk, aiming to engage more of the 38 million people living with diabetes in the U.S.
Tune in as they also discuss:
- Using data to guide staff toward high-impact activities
- Leveraging AI tools for lead generation
- The critical role of effective event leadership
Mentioned Links
On Facebook (@American Diabetes Association), X (@AmDiabetesAssn), and Instagram (@AmDiabetesAssn)
Stay Connected on LinkedIn
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (01:24) - Introducing Megan Gavin
- (04:26) - Tour de Cure and Step Out for Work
- (07:45) - Building New Networks
- (10:22) - ROI on Marketing Investments
- (15:04) - Results
- (19:18) - Learn More
32集单集
分享
