Don’t let fear hold you back with Alex Cearns

The Pet Photographers Club

We’ve heard it before, business is not for the faint-hearted and today’s guest agrees.

I’m talking about Alex Cearns who’s been in business for 15 years and has worked with pet photographers from all corners of the globe.

We covered many topics including the usual business structures, marketing and products, but the common theme throughout was not to let fear hold you back in business.

If you’ve caught yourself getting down after comparing your average sales to other photographers, or beating yourself up over the peaks and troughs of business, Alex’s message is sure to hit home.

In the members second-half, Alex shared how she’s booking 250 clients a year, what they’re buying, why they don’t ask for digitals and her thoughts on social media for marketing.

There’s great takeaways from this episode no matter what stage you’re at in business, so tune in!

We covered:

• The business structure of Houndstooth Studio
• Characteristics to be successful
• Business is not linea
• Fake it ‘til you make it
• Get in front of people and talk passionately about what you do
• How to appreciate where you’re currently at with your sales when you see your friends making 5 figures

IN THE MEMBERS-ONLY EXTENDED EPISODE:

• Organic bookings are all but dead, so how is Alex booking 250 shoots a year?
• What clients are buying
• Social media expectations
• What one thing has the biggest impact on a successful business

Mentioned links can be found in the show notes here: https://thepetphotographersclub.com/podcast/1611