Rebranding after a decade of brand name recognition with Lindsay Baca

The Pet Photographers Club

Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.

I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.

WE COVERED

• Lindsay’s journey over 12 years from make-up artist to full time pet photographer and everything in between
• The impact of running multiple brands
• When Lindsay realised something needed to change for her business
• Working with coaches to find her style

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How Lindsay felt about losing her brand recognition when she rebranded
• The process of getting the new logo designed
• Do magazine ad’s bring clients
• The average spend of Lindsay’s private clients
• How many clients Lindsay has per month
• Why Lindsay is happy to refer out clients
• The type of commercial clients Lindsay works with and how they find her
• The benefits of a model search database

Shownotes here: https://thepetphotographersclub.com/podcast/1705