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内容由The Pet Photographers Club提供。所有播客内容(包括剧集、图形和播客描述)均由 The Pet Photographers Club 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Turn your website into a high-ranking, conversion machine

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Manage episode 364342461 series 3068318
内容由The Pet Photographers Club提供。所有播客内容(包括剧集、图形和播客描述)均由 The Pet Photographers Club 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!

WE COVERED:

  • Jeff’s background
  • How Jeff spent a £7500 grant to start his photography business
  • What is a “brand”
  • The importance of an easy-to-navigate website

AND IN THE MEMBERS-ONLY EXTENDED EPISODE:

  • How to know what Google is ranking well
  • What is EEAT
  • The information that keeps people on your site, and actually helps convert them
  • Is blogging still essential in 2023
  • How to drive organise traffic to our site

MENTIONED LINKS:

Google's White paper

EEAT

The Photographers' Mentor

Members: Listen to the members extended episode in the portal, or, in your favourite podcast player with the private RSS feed.

  continue reading

191集单集

Artwork
icon分享
 
Manage episode 364342461 series 3068318
内容由The Pet Photographers Club提供。所有播客内容(包括剧集、图形和播客描述)均由 The Pet Photographers Club 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our guest today, Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business. In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!

WE COVERED:

  • Jeff’s background
  • How Jeff spent a £7500 grant to start his photography business
  • What is a “brand”
  • The importance of an easy-to-navigate website

AND IN THE MEMBERS-ONLY EXTENDED EPISODE:

  • How to know what Google is ranking well
  • What is EEAT
  • The information that keeps people on your site, and actually helps convert them
  • Is blogging still essential in 2023
  • How to drive organise traffic to our site

MENTIONED LINKS:

Google's White paper

EEAT

The Photographers' Mentor

Members: Listen to the members extended episode in the portal, or, in your favourite podcast player with the private RSS feed.

  continue reading

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