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An Important Update To Sponsored Product Placement Bid Modifiers

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Manage episode 381111817 series 2625056
内容由The PPC Den提供。所有播客内容(包括剧集、图形和播客描述)均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:42 What Are Placement Percentages?

4:22 The New Update

7:14 How Can I Use This To Improve Performance?

15:30 Algorithmic Considerations

21:25 Segmenting Campaigns Based on Placements

22:45 Final Thoughts On The Update

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
  continue reading

303集单集

Artwork
icon分享
 
Manage episode 381111817 series 2625056
内容由The PPC Den提供。所有播客内容(包括剧集、图形和播客描述)均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:42 What Are Placement Percentages?

4:22 The New Update

7:14 How Can I Use This To Improve Performance?

15:30 Algorithmic Considerations

21:25 Segmenting Campaigns Based on Placements

22:45 Final Thoughts On The Update

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
  continue reading

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