Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由The PPC Den提供。所有播客内容（包括剧集、图形和播客描述）均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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How can you quickly and efficiently improve your Amazon listing?
Manage episode 459104608 series 2625056
内容由The PPC Den提供。所有播客内容（包括剧集、图形和播客描述）均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
05:31 - Protecting against competitors
08:01 - Psychology of optimization
11:16 - When to refresh listings
13:46 - Seasonal trends in keywords
16:01 - Discovering new search terms
19:31 - Words vs. images in listings
23:01 - Custom GPT for listings
27:01 - Fine-tuning listing titles
32:01 - Metrics for listing success
37:01 - Climbing the rankings
45:01 - Avoiding analysis paralysis
57:01 - Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Sean, Sean Stone
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
339集单集
分享
Manage episode 459104608 series 2625056
内容由The PPC Den提供。所有播客内容（包括剧集、图形和播客描述）均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
05:31 - Protecting against competitors
08:01 - Psychology of optimization
11:16 - When to refresh listings
13:46 - Seasonal trends in keywords
16:01 - Discovering new search terms
19:31 - Words vs. images in listings
23:01 - Custom GPT for listings
27:01 - Fine-tuning listing titles
32:01 - Metrics for listing success
37:01 - Climbing the rankings
45:01 - Avoiding analysis paralysis
57:01 - Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Sean, Sean Stone
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
339集单集
Alle episoder
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continue reading
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continue reading
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
