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How to align team goals using Amazon PPC data tools?

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Manage episode 429667856 series 2625056
内容由The PPC Den提供。所有播客内容(包括剧集、图形和播客描述)均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Introduction

  • 1:00 - Small talk: gifts in Japan and China

  • 4:22 - Assembling a killer PPC team

  • 9:02 - Navigating conflicting objectives in PPC

  • 11:35 - Steps to get your team aligned

  • 14:00 - Mastering brand analytics and search query performance

  • 18:00 - real-world success stories

  • 24:00 - Future trends in PPC game

  • 34:00 - Role of technology in scaling efforts

  • 36:00 - Documenting processes for team efficiency

  • 40:00 - Strategies for team collaboration

  • 42:00 - Benefits of SOP documentation

  • 50:00 - Closing thoughts

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

324集单集

Artwork
icon分享
 
Manage episode 429667856 series 2625056
内容由The PPC Den提供。所有播客内容(包括剧集、图形和播客描述)均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Introduction

  • 1:00 - Small talk: gifts in Japan and China

  • 4:22 - Assembling a killer PPC team

  • 9:02 - Navigating conflicting objectives in PPC

  • 11:35 - Steps to get your team aligned

  • 14:00 - Mastering brand analytics and search query performance

  • 18:00 - real-world success stories

  • 24:00 - Future trends in PPC game

  • 34:00 - Role of technology in scaling efforts

  • 36:00 - Documenting processes for team efficiency

  • 40:00 - Strategies for team collaboration

  • 42:00 - Benefits of SOP documentation

  • 50:00 - Closing thoughts

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

324集单集

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