The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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内容由The PPC Den提供。所有播客内容（包括剧集、图形和播客描述）均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
))
What Makes an Amazon PPC Manager Successful?
Manage episode 423571037 series 2625056
内容由The PPC Den提供。所有播客内容（包括剧集、图形和播客描述）均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.
We’ll see you in The PPC Den!
🦡 Highlights
1:05 Introduction
3:07 Role of curiosity and learning in PPC success
8:19 Leveraging Amazon's algorithms for better results
11:59 Ideal customer experience on Amazon
14:50 Personalization in Amazon search results
18:14 Adapting to policy changes in Amazon PPC
22:24 Impact of FTC regulations on PPC management
25:27 Protecting trade secrets in Amazon PPC
29:12 Continuous learning and professional growth in PPC
32:46 Challenges and opportunities in Amazon PPC
39:15 Podcast conclusion and key takeaways
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message308集单集
分享
Manage episode 423571037 series 2625056
内容由The PPC Den提供。所有播客内容（包括剧集、图形和播客描述）均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.
We’ll see you in The PPC Den!
🦡 Highlights
1:05 Introduction
3:07 Role of curiosity and learning in PPC success
8:19 Leveraging Amazon's algorithms for better results
11:59 Ideal customer experience on Amazon
14:50 Personalization in Amazon search results
18:14 Adapting to policy changes in Amazon PPC
22:24 Impact of FTC regulations on PPC management
25:27 Protecting trade secrets in Amazon PPC
29:12 Continuous learning and professional growth in PPC
32:46 Challenges and opportunities in Amazon PPC
39:15 Podcast conclusion and key takeaways
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message308集单集
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类似 The PPC Den: Amazon PPC Advertising Mastery 的节目
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
