From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy

The Product Biz Podcast by Monica Little Coaching

In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.
In this episode, you’ll learn:

• Michelle’s Journey: From special education teacher to owner of Joyful Nest Design Co. and the handcrafted wooden home decor items she makes, including wooden soap stands, wall shelves, and multi-purpose end tables.
• How a cabinet builder that ghosted Michelle and led her to discover a passion for woodworking
• The transition from hobbyist to business owner and the decision to join Product Biz Academy.
• Navigating the ups and downs of in-person markets and online sales.
• How joining Product Biz Academy led to running her business more efficiently, improved Etsy sales, a successful rebrand, LESS markets and less overwhelm
• How Michelle reached her first four-figure month on Etsy and then doubled it the following month
• Wholesale Expansion: Michelle’s experience with Faire and getting NEW orders from stores across different states

Michelle is a former special education teacher, turned stay at home mom, who started a side business in a small rural farm town making handcrafted home decor items.
LINKS MENTIONED IN TODAY'S EPISODE
Follow Michelle on Instagram @joyfulnestdesignco
Shop at www.etsy.com/shop/joyfulnestdesignco
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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