使用Player FM应用程序离线!
The #1 mistake small business owners make during the 2 weeks before Black Friday (and how to avoid it)
Manage episode 450352411 series 3347375
If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.
During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.
Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.
Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.
And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.
Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open
119集单集
Manage episode 450352411 series 3347375
If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.
During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.
Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.
Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.
And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.
Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open
119集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。