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The Rise Of Misinformation And What It Means For Brand Storytellers

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Manage episode 380302517 series 3381489
内容由PRovoke Media提供。所有播客内容(包括剧集、图形和播客描述)均由 PRovoke Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelling to fact-telling.

  continue reading

495集单集

Artwork
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Manage episode 380302517 series 3381489
内容由PRovoke Media提供。所有播客内容(包括剧集、图形和播客描述)均由 PRovoke Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelling to fact-telling.

  continue reading

495集单集

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