Digital Publishing in 2023, AI, User Trends, Platform Power Dynamics | Publisher Lab Ep. 48

The Publisher Lab

Join host Tyler Bishop and Ezoic CEO, Dwayne Lafleur, in a riveting discussion on the future of digital publishing and advertising. They dive into AI chatbots, shifting user behaviors, and the power play between platforms and publishers. Uncover the truth about digital ad transparency and generative AI's industry impact. Plus, Dwayne shares invaluable tips for publishers to thrive in this evolving landscape using AI and other cutting-edge tools.

Topics this week:

1. Rise in Generative AI & Role of Chatbots

2. The Trajectories of Google, Digital Media, & User Behavior

3. The Health of Digital Advertising in 2023, Will Power Dynamics Shift?

4. Existential Threat of AI-Generated Content

5. Big Tech & AI: Innovation, Power Dynamics, & Drama

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Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:

0:00 - Welcome back to the Publisher Lab

0:30 - Ezoic CEO Dwyane Lafleur joins the Publisher Lab

4:28 - How digital content has evolved in the last 15 years

7:38 - The rise of generative AI

18:15 - Google’s dominance in the search engine space

22:00 - Google’s foresight and adaptation

25:10 - The importance of hosting video content

32:18 - Transparency in digital advertising

39:20 - AI potentially replacing search engines

44:38 - Evolution of AI workflows

47:15 - ChatGPT’s progress and potential of smaller AI models

52:10 - Speculations of what’s to come in 2024

56:50 - Dwayne’s advice for publishers going into 2024

59:50 - Episode wrap up

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Hosted by Tyler Bishop & Dwayne Lafleur

Produced & Edited Manny Ramos