2024 Ad Spend Surge, Google's INP Update & Staying Ahead in Search | Publisher Lab Ep. 53

The Publisher Lab

Dive into the future of advertising with Terrence Timmons, Connor Brooke, and Manny Ramos on the Publisher Lab podcast. They break down the expected surge in ad spending for 2024, spotlighting the Summer Olympics and UEFA Euro 2024's impact on publishers' revenue. Get the inside scoop on niche ad strategies, Google's Core Web Vitals update, and the move from First Input Delay (FID) to Interaction to Next Paint (INP). Plus, they tackle Google's Search Generative Expereince (SGE) and what it means for your SEO and organic traffic. Learn how to stand out and thrive in the evolving digital landscape. Ezoic Blog about INP: https://www.ezoic.com/everything-you-need-to-know-about-googles-new-speed-metric-interaction-to-next-paint/ This Week’s Stories: Worldwide ad spending growth will accelerate across the board in 2024 - https://www.insiderintelligence.com/content/worldwide-ad-spending-growth-accelerate-2024 Google Core Web Vitals to add Interaction to Next Paint on March 12 - https://searchengineland.com/google-core-web-vitals-to-add-interaction-to-next-paint-on-march-12-437072 Google CEO talks future of SGE, Gemini, Ads, and AI Search - https://searchengineland.com/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048 ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API - https://digiday.com/marketing/pretty-hacky-decoding-publishers-concerns-over-googles-privacy-sandboxs-protected-audiences-api/ Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters: 0:00 - Welcome back to the Publisher Lab 0:44 - Digital Ad spend growth 6:55 - Google Core Web Vitals Update 13:15 - Google’s Future & Search Generative Experience 22:35 - Google including ads in results 25:03 - Publisher concerns with Google’s Privacy Sandbox 32.26 - Episode wrap up —————————— Hosted by Terrence Timmons & Connor Brooke Produced & Edited Manny Ramos