Google News & AI, Replacing Third-Party Cookies, & SEO with Authority & Trust | Publisher Lab Ep. 51

The Publisher Lab

Terrence Timmons and Zach Ashmun dive into the world of Google News and AI-generated content in this episode of The Publisher Lab. They dissect a story featuring Danny Sullivan of Google, unraveling the hurdles new publishers face in ranking. Discover the key roles of authority and topic specificity. They also delve into a German study on search quality, spotlighting spam in product reviews. Terrence shares insights from his book summary website, while Zach offers crucial advice on building authority, trustworthiness, and brand recognition for SEO success. Tune in for an enlightening discussion!

This Week’s Stories:

Google Responds To Claims Of Google News Boosting Garbage AI Content - https://www.seroundtable.com/google-responds-garbage-ai-content-in-google-news-36757.html

New research study asks if Google Search is getting worse - https://searchengineland.com/new-research-study-asks-if-google-search-is-getting-worse-436582

Every Facebook user is monitored by thousands of brands for targeted ads - https://searchengineland.com/facebook-users-monitored-brands-targeted-ads-436676

U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies - https://digiday.com/media/u-s-publishers-experience-testing-fatigue-as-they-evaluate-alternative-ids-to-third-party-cookies/

Some publishers are starting to see revenue lift from alternative IDs - https://digiday.com/media/some-publishers-are-starting-to-see-revenue-lift-from-alternative-ids/

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Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:

0:00 - Welcome back to the Publisher Lab

0:59 - Google News Allegations

2:26 - Challenges for News Publishers

11:12 - Quality of Search Engines

15:08 - Impact of Brand Authority

21:10 - Unique Intent of Search Results

23:31 - Keyword Strategies

26:23 - Social media data sharing & Testing fatigue with alternative IDs

31:15 - Transition from third-party cookies to IDs

39:30 - Privacy concerns & safeguards

40:40 - Tips to make the biggest impact as a publisher

45:20 - Episode wrap up

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Hosted by Terrence Timmons & Zach Ashmun

Produced & Edited Manny Ramos